帥康力推“廚房七寶”
2010年6月,帥康宣布將再次戰(zhàn)略轉(zhuǎn)型。9月,帥康推出電熱水器新品。11月23日,被帥康稱(chēng)為“廚房七寶”的廚房七件套產(chǎn)品在北京亮相,帥康的戰(zhàn)略轉(zhuǎn)型正在有條不紊的進(jìn)行。
多年來(lái)在煙(機(jī))灶(具)市場(chǎng)打拼的帥康對(duì)廚房有自己獨(dú)特的理解。早在2010年6月,《電器》記者去帥康采訪時(shí),帥康有關(guān)人員就對(duì)記者表示,對(duì)于一個(gè)中國(guó)家庭來(lái)說(shuō),技術(shù)先進(jìn)的廚房應(yīng)該注重7個(gè)方面,即吸油煙機(jī)、燃?xì)庠罹?、微波爐、電烤箱、蒸汽爐和凈水器。在廚房電器上,帥康的戰(zhàn)略轉(zhuǎn)型將圍繞這7種產(chǎn)品展開(kāi)。幾個(gè)月后,被稱(chēng)為“廚房七寶”的七件套產(chǎn)品面市。這7件產(chǎn)品不但外觀設(shè)計(jì)和諧統(tǒng)一、精致時(shí)尚,還秉承了帥康轉(zhuǎn)型后強(qiáng)調(diào)的低碳環(huán)保理念。據(jù)介紹,這7件產(chǎn)品分別為噪聲值低于49dB(A)的超靜音吸油煙機(jī)、5.0kW強(qiáng)勁火力爆炒灶具、雙管三模方式消毒柜、精控火候智能化嵌入式微波爐、嵌入式蒸汽爐、嵌入式烤箱以及集成凈水設(shè)備的直飲水槽。除此之外,能夠一鍵聯(lián)動(dòng)的吸油煙機(jī)和灶具、灶具上附加的定時(shí)自動(dòng)熄火等功能也體現(xiàn)了帥康工業(yè)設(shè)計(jì)的人性化、精致化思路。對(duì)此,帥康集團(tuán)常務(wù)副總裁劉春華表示:“帥康認(rèn)為,集成、低碳、健康將成為廚房家電的發(fā)展趨勢(shì)?!?br /> 在此次發(fā)布會(huì)上,全美泛亞商會(huì)還授予帥康“廚房七寶”“2010年全球最佳創(chuàng)新設(shè)計(jì)產(chǎn)品”稱(chēng)號(hào)。帥康集團(tuán)副總裁鄒杰鋒隨即透露,帥康產(chǎn)品已經(jīng)出口到美國(guó)市場(chǎng)。“這只是我們走出去的第一步?!编u杰鋒說(shuō)。關(guān)于此次推出“廚房七寶”對(duì)帥康戰(zhàn)略轉(zhuǎn)型的意義,鄒杰鋒表示:“在戰(zhàn)略轉(zhuǎn)型之后,帥康在產(chǎn)品研發(fā)上強(qiáng)調(diào)了‘品質(zhì)生活’的需求,而品牌的高端定位也非常明確。此次推出‘廚房七寶’,對(duì)于強(qiáng)調(diào)‘精致’的帥康廚電事業(yè)是一個(gè)新的開(kāi)始?!?function(){document.domain=qq.com;var c=function(d){var e=this;e.body=document.body;e.title=d.title;e.width=d.width;e.height=d.height;e.src=d.src;e.layerbg;e.main;e.layerTitle;e.con;e.close;e.iframe;e.isDrag=false;e.isIE=document.all?true:false;e.getMX=function(a){return e.isIE?a.clientXMath.max(document.body.scrollLeft,document.documentElement.scrollLeft):a.pageX};e.getMY=function(a){return 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