洗衣機(jī)全年銷量同比增長(zhǎng)有望超25%
中國(guó)家電協(xié)會(huì)副秘書長(zhǎng)陳鋼日前在“2010中國(guó)冰洗行業(yè)高峰論壇”上表示,2010年國(guó)內(nèi)洗衣機(jī)市場(chǎng)獲得高速發(fā)展,全年整體銷售規(guī)模將同比增長(zhǎng)超過25%,主要來自于城市市場(chǎng)的以舊換新以及家電下鄉(xiāng)對(duì)三四級(jí)市場(chǎng)的帶動(dòng)。
陳鋼預(yù)計(jì),今年全自動(dòng)滾筒洗衣機(jī)整體銷售量同比增長(zhǎng)達(dá)到48.89%,高于整體水平23.72個(gè)百分點(diǎn),重點(diǎn)城市滾筒洗衣機(jī)銷售量占有比例已經(jīng)接近30%。
在產(chǎn)品結(jié)構(gòu)上,高端產(chǎn)品的比例不斷提升。滾筒洗衣機(jī)已不再是完全意義上的高端洗衣機(jī)代表,變頻、復(fù)式大滾筒等技術(shù)的引入,洗衣機(jī)市場(chǎng)不僅呈現(xiàn)技術(shù)爭(zhēng)鳴的局面,更使高端洗衣機(jī)的內(nèi)涵愈加豐富。
此外,家電下鄉(xiāng)政策對(duì)國(guó)內(nèi)市場(chǎng)需求的拉動(dòng)力巨大,尤其在三、四級(jí)市場(chǎng)最受益的是冰箱和洗衣機(jī)產(chǎn)品。今年前10個(gè)月,洗衣機(jī)市場(chǎng)一二級(jí)城市銷售量同比增長(zhǎng)為10.83%和18.36%,而三四級(jí)城市銷售量同比增長(zhǎng)則高達(dá)36.65%和118.03%。
中國(guó)家電網(wǎng)主編呂盛華表示,家電下鄉(xiāng)政策的推動(dòng)以及產(chǎn)品價(jià)格的逐步回落正在刺激三級(jí)城市消費(fèi)能量的釋放,重點(diǎn)企業(yè)產(chǎn)品、銷售渠道的下沉也保證了這種消費(fèi)熱情的實(shí)現(xiàn),洗衣機(jī)市場(chǎng)正呈現(xiàn)一二級(jí)城市增幅趨緩,三四級(jí)城市增幅明顯提升的特點(diǎn),預(yù)計(jì)這一特點(diǎn)還會(huì)進(jìn)一步延續(xù),三四級(jí)城市市場(chǎng)的重要作用也將不斷得到體現(xiàn)。
農(nóng)村市場(chǎng)洗衣機(jī)銷售呈爆發(fā)性增長(zhǎng),企業(yè)也將目光瞄準(zhǔn)農(nóng)村市場(chǎng),海爾近期剛剛啟動(dòng)了城鎮(zhèn)市場(chǎng)戰(zhàn)略合作模式,準(zhǔn)備再次向三四級(jí)市場(chǎng)發(fā)力,美的系通過不斷開發(fā)適合農(nóng)村市場(chǎng)的洗衣機(jī)產(chǎn)品稱雄鄉(xiāng)鎮(zhèn)市場(chǎng)。一些大型家電企業(yè)也借助家電下鄉(xiāng)的契機(jī)涉足洗衣機(jī)行業(yè),志高攜品牌和渠道優(yōu)勢(shì)在農(nóng)村市場(chǎng)嶄露頭角。(function(){document.domain=qq.com;var c=function(d){var e=this;e.body=document.body;e.title=d.title;e.width=d.width;e.height=d.height;e.src=d.src;e.layerbg;e.main;e.layerTitle;e.con;e.close;e.iframe;e.isDrag=false;e.isIE=document.all?true:false;e.getMX=function(a){return e.isIE?a.clientXMath.max(document.body.scrollLeft,document.documentElement.scrollLeft):a.pageX};e.getMY=function(a){return 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